SEO marketing

Analytics & Webmaster Tools

Analytics and Webmaster tools for small business

Google Analytics: Oliver Wendell Holmes, Sr. once said, "A moment's insight is sometimes worth a life's experience."
Insight into how your website is performing can be one of the most important tools you can possess. Thankfully, Google has provided this tool for all of us for free but it needs to be set up correctly to funnel goals and pinpoint the where, how and why for your websites visitors.

At U2Them, we have been working with Google Analytics data for years, have custom APIs to retrieve this data and present it to you in a way that is simple and straightforward through your U2Them client dashboard.
google analytics
Google Webmaster Tools:  Webmasters find Google Webmaster Tools as one of the most advantageous ways to directly affect the planning and evaluating the search efforts of a website.  To understand their full potential, it is helpful to think about what Google Webmaster Tools’ role is for webmasters: it helps you see your website as Google sees it. The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more.

A site that is active in Webmaster Tools has a better chance of being fully indexed and ranked well. There are also a number of deeper insights from Google Webmaster Tools that can be turned into SEO tactical gold. Tools like:
  • All search query data
  • Search trends over time
  • Fixing crawl/page errors
  • Structured microData
  • AMP pages
  • Inbound link tracking
  • Security issues
  • Internal link structure

It is very important in your search strategy to keep track of these things, and U2Them can do that for you.

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google webmaster tools