SEO marketing

Frequently Asked Questions

Frequently Asked Questions





How is U2Them different from other SEO optimization companies?
U2Them does not re-sell you solutions from other companies. Our SEO specialists have many years honing their skills. We have the type of specialists who will make your SEO their personal goal, and will not stop until they achieve their desired objectives. U2Them designs a custom SEO plan for every client, maps out all of the steps needed, and then sets out to tackle those steps, one at a time. Their attention to detail is meticulous.
Does SEO optimization increase my bottom line?
The answer to this question is YES. There is a direct correlation between SEO and sales. A company can have the best looking and most informative website on the internet, but if it cannot be found in the search results, none of it matters.
Recent studies have shown that 95% of business takes place in the top 3 search engine results.
How much of a role do reviews play in my business?
These days, commerce is driven by customer reviews. Your reputation is your life. Getting a bad review once in a while is a fact of life and cannot be avoided. Some companies claim to be able to get bad reviews removed for you, but this is simply not true. Some companies try to act as a buffer between your customer and you when it comes to reviews, but the smart consumer goes directly to the source when leaving a review for a company, whether it is Google, Facebook, or Yelp.
U2Them takes a different approach when it comes to customer reviews: discover, address, follow-up.
The first step is to discover a new review, whether good or bad, and begin to take action on that review. If the review is good and above 4 stars, our systems can viral it out across multiple social sources.
Step two, addressing the review, involves your direct interaction with the customer, either to thank him/her for the review, or to rectify a bad customer experience. Our experience has shown that addressing the review quickly and with purpose shows the customer that you truly care, and in many cases, the customer will update their review to reflect your willingness to work with them.
The third part of the review process is to follow up. If the customer has taken the time to write a review, either good or bad, they have shown that they still desire to work with you in some capacity. The cost of retaining a customer is much less than the cost of new customer acquisition.
Can I get bad reviews removed?
In most cases, the answer is no. Review websites like Yelp and Google would not hold much value or trust if a business could just remove bad reviews. There are certain cases where reviews can be removed, if you can prove that the person leaving the review was not an actual customer, or a competitor leaving a bad review just to prop up their own business.
What are the major parts of Google search results?
Google is always changing and keeping up with them is a daily chore. Currently search results are returned differently depending on the search, but where this concerns your business, the main returns are: organic results, map pack, knowledge card, and ads.
Most of these are self-explanatory, but map packs and knowledge cards warrant further explanation. Map packs are fired off and return in the results depending on the device you are searching from and your location. This is Google providing results locally that you might find useful.
Knowledge cards are entirely differentr. These cards are generated based on what Google has determined to be the authoritative answer for your search. For example, if you searched for a specific brand or company, Google will return that company's Google My Business listing. Sometimes Google will also return the top website that it has determined to be an authority for the question you asked. This cannot be manipulated and is determined by Google internally.
How does Google optimization affect my ROI?
Out of all of the major search engines out there, there is no dispute that Google is king. Therefore, it makes sense to optimize for Google first, and the others will follow suite.
When U2Them optimizes websites for Google, not only do we optimize over 200 on-page factors, but we also optimize Google My Business listings, and aggregate nap data that Google consumes from other sources.
When it comes to online ROI for a business website, Google optimization has to be the first task, and it has to be done organically, with purpose, and slowly over time to look natural. Google will penalize you otherwise.
Getting highly qualified traffic from Google that converts to sales can make or break a business.
How many people actually use Google Search?
Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Over the past couple of years, comScore reports have declared Google to be at a 65-68% market share, with most of the remainder divided up between Bing and Yahoo. Yet, these numbers do not seem to align with what is in multiple analytic reports, which place Google at closer to 85-90%.
More Google users use a Mac (24%) as their primary computer vs. Yahoo/Bing users (17%). Google users have the highest smartphone penetration (80%) vs. 58% for Yahoo and 65% for Bing. Knowing that Google’s market penetration is a lot closer to what most marketers already believe should justify continuing to focus the majority of time and budgets on Google. However, Google’s dominance is only a general average, and usage might be different for a particular website or audience.
An older target audience could very well be using Bing on a desktop to search online, while a younger audience is more likely to be using Google on a smartphone. Disregarding published market share reports and paying attention to a target audience’s individual search and technology preferences should really be the driver of how marketers spend their time and budget.
How does NAP duplicate suppression directly affect me?
Duplicate listings occur when a single location appears multiple times in a directory or database. Regardless of how a duplicate listing originates, its presence can cause irreparable damage to a business’ credibility and can send mixed signals to web-crawlers that have a negative impact on citation consistency. With near me searches at an all-time high, it has never been more important for businesses to have correct and consistent location data online. To give businesses a solution, U2Them provides duplicate suppression.
Duplicate suppression uses patented technology that leverages our proprietary publisher API integrations to automatically identify potential duplicate listings, notify businesses of duplicates for review, and allow businesses to permanently suppress duplicates at the publisher database level — which is the only way to solve the problem permanently.
A 90-day study tracked Google local search results for 1,256 of a restaurant chain’s U.S. locations before and after duplicate suppression, across 50 relevant non-branded keyword phrases (e.g. “Virginia Beach restaurants”). By using our duplicate suppression provider, the restaurant chain saw a 20% increase in the presence of its locations in Google local results. The improvement in search ranking that resulted from duplicate suppression illustrates the importance of consistent Nap citations as a factor in Google local search ranking, whether or not the inconsistencies are a product of duplicate listings or other data quality issues.
How long does NAP duplicate suppression take?
Months. Duplicates are overlaid with correct and accurate listing data. However, it can take the major search engines months to re-index and crawl those local directories.
What role does social media play in SEO?
Do social media interactions affect search rankings? The short answer: Yes. But not how you think. Social media activity affects rankings in several ways. But the direct benefit is very limited and the indirect benefit is widely misunderstood.
A recent study shows a connection between social activity and higher rank. Pages with Google +1s, Facebook likes, and tweets tend to rank higher. But this is a correlation, not causation. It is critical to understand that difference. Smoke does not cause a fire. But catch a whiff and you will start looking around. Why does social activity correlate with search? Does sharing affect rankings? Does a Facebook or Twitter following affect rankings?
Directly? No. But there are three actual connections between social and search. The first two are indirect correlations and the third is actual causation.
Social sharing directly increases the visibility of a page. That increased visibility means it may get noticed by a creator of content, such as a blogger, journalist, or author. That creator may mention it in a subsequent piece of content. If they linked to it, that page is then more likely to rank.
The social activity (sharing) affects rank only if it increases visibility among content creators AND those people found it so useful they linked to it.
Imagine this: a visitor searches for a phrase. They now see a search results page with 10 blue links. They click one and land at a page that does not seem to help them. They hit the back button. That is a bounce (a one-page visit).
Then they click another link on the search results page and find a more helpful page. They stay for a few minutes. Maybe they click around…
Google was watching. Remember, they own the search engine, but they also probably own the browser (Chrome) and analytics on both sites (many websites use Google Analytics). They know that the searcher stayed on one page much longer than the other.
Search engine researchers call this the “long click.” It should be obvious that Google would use this as an indication of quality and relevance.
The specific stats in play here are “time on site” and “bounce rate.” They are both considered “user interaction signals” and show that the visitor was engaged. What else correlates with engagement? Social interactions.
Likes, shares, +1s, tweets, and comments are indications that people thought the page was good. And pages that people like tend to rank higher. Social media interactions correlate with quality and quality correlates with higher rankings.
How do I engage new customers on social media?
Remember how important networking was to your business? Creating relationships with possible new customers, vendors, and other business owners and trade organizations.
If you approach Twitter and Facebook as the digital version of networking, you are using those services properly!
One of the keys to successful business marketing and brand recognition is to get your brand or message out in front of as many potential customers as possible, do it often, and do it at the time when they are engaged the most. Social media is your highway to accomplish this task at a much cheaper cost than paid television and radio advertising.
Custom website build vs. pre-made, do-it-yourself solutions
The lure of being able to create your own website with a drag and drop tools gives a business a sense of surety and accomplishment, but the end result may not turn out how you think it will.
Consider these simple points: 1) You cannot customize special unique features that you may possibly want. 2) Your resulting page code is the same as hundreds of other websites. 3) You have literally thousands of lines of extra code that just totally destroys your text-to-code ratios. 4) After you spend countless hours creating a website through the do-it-yourself services, your next step is to SEO it, and find out that no decent, respectable SEO expert will touch it, and you end up having to rebuild it again, costing you hundreds of dollars and a huge loss of time.
A custom built website may cost a little more up front, but you get exactly what you want, SEO factoring can often be built-in from the ground up, and you can actually add custom features in the future.
Does it matter WHERE I host my website?
Absolutely. The successful websites nowadays are hosted on cloud services to ensure guaranteed uptime, load speeds, and scalability to infinity. The three major players are Microsoft Azure, RackSpace, and LiquidWeb. We use all three depending on our clients' needs.
Why is uptime very important? The answer is obvious for your clients, but consider this: What if your website went down for one minute, but that just happened to be the one minute Google was trying to re-index it? Boom, possibly out of Googles search results.