Remember back in high school when you were not cool and popular unless other people said that you were? But the other person giving the recommendation had to be cool and popular as well, or the recommendation did not work.…
Search engine optimization, or SEO, is constantly evolving and maturing. As Google continues to improve upon trying to provide the most relevant results to its users, the SEO landscape has those working in the SEO industry constantly on their toes.…
One of the most difficult initiatives I’ve pondered and struggled with is how to establish a value or ROI for Search Engine Optimization (SEO). I’ve attended many meetings with advertising agencies and clients during which Search Engine Marketing (SEM) reporting…
What EXACTLY Does SEO Consist Of? SEO, or search engine optimization, is a subset of the umbrella term "search engine marketing" (SEM). Properly applied, search engine optimization allows your site to not only be seen by the search engines but,…
SEO is Dead As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that “SEO is Dead!” For the most part, these are reactionary pieces in response to some sort of shift in the search…