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The REAL Value Of SEO

The real value of SEO

One of the most difficult initiatives I’ve pondered and struggled with is how to establish a value or ROI for Search Engine Optimization (SEO). I’ve attended many meetings with advertising agencies and clients during which Search Engine Marketing (SEM) reporting…

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SEO Is Dead

SEO is Dead

SEO is Dead As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that “SEO is Dead!” For the most part, these are reactionary pieces in response to some sort of shift in the search…

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