Remember back in high school when you were not cool and popular unless other people said that you were? But the other person giving the recommendation had to be cool and popular as well, or the recommendation did not work.…
Search engine optimization, or SEO, is constantly evolving and maturing. As Google continues to improve upon trying to provide the most relevant results to its users, the SEO landscape has those working in the SEO industry constantly on their toes.…
In the world of search engines, directories and local directory aggregators, there is a lot of behind the scenes action going on that determines the outcome of search engine results placement or SERPs. We hear a lot about algorithms, and…
One of the most difficult initiatives I’ve pondered and struggled with is how to establish a value or ROI for Search Engine Optimization (SEO). I’ve attended many meetings with advertising agencies and clients during which Search Engine Marketing (SEM) reporting…
Google To Start Rolling Out Mobile First Index When Google rolls out its mobile first index, it will begin by indexing individual sites that are ready for it. This was confirmed by John Mueller in a recent Google Webmaster Central…